Nivea Tracker
Nivea Tracker

Skin care brand Nivea has shown that iBeacons can be used for more than just proximity based shopping in their latest commercial. In the commercial, Nivea aims to help parents protect their kids not just from the sun, but from wandering too far off by giving them iBeacon bracelets. These bracelets work in conjunction with a mobile application that tells you how far away the iBeacon (and your child) is, and alerts you when they leave a certain distance.

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